Explore practical thinking on growth, acquisition, search and marketing automation.
Model leads, qualified inquiries, held meetings and customers from a budget. Reverse a customer target into required leads using clear stage assumptions.
October 3, 2026Model an annual marketing budget from revenue, allocate it across work areas and compare a customer goal with an acquisition-cost assumption.
October 3, 2026Calculate customer acquisition cost from sales and marketing spend. Add monthly customer revenue and gross margin for a simplified payback estimate.
October 3, 2026Calculate return on ad spend as a ratio and percentage. Add your contribution margin to explore an ad-only break-even ROAS and contribution…
October 3, 2026Calculate marketing ROI using attributed revenue, gross margin and total marketing cost. Compare profit-based and revenue-only results with clear formulas.
October 3, 2026Bring your ambition.
We’ll bring a different perspective.